Meno di un minuto

Together with its seaside resorts and traditional cities of art, Italy is experiencing a new interest for less known artistic towns. In this scenario, and responding to the growing role that tourism holds in the diversification of the local economy, ORME2006 aims to develop a tourism management plan for Torino.

Together with its seaside resorts and traditional cities of art, Italy is experiencing a new interest for less known artistic towns. In this scenario, and responding to the growing role that tourism holds in the diversification of the local economy, ORME2006 aims to develop a tourism management plan for Torino. The 2006 XX Winter Olympic Games brought in fact in the capital of Piedmont in the spotlight and launched it as a place of tourist attraction. The project implement a tourism marketing plan that promotes the local territory, its commercialisation and its image. The focus is on the following activities:

  • To set up and implement an organic tourism marketing plan to promote the territory, its commercialisation and its image;
  • To analyse in depth the strategic tourism markets to identify the strengths and weaknesses of "Torino products" as well as the opportunities for tourism operators;
  • To carry out an international benchmarking analysis that focuses on European cities competing with Torino;
  • To set up an interactive web site that involves directly actual and potential tourists in buidling the image of Torino;
  • To make the most of the image returns deriving from the Olympic Winter Games "Torino 2006".