On November 30, 2017 in Rome, FEEM researcher J. Bonan  will take part in the Conference on behavioural science titled “Behavioral Environmental Policy" organized by Gestore Servizi Energetici (GSE). The Conference focuses on the application of behavioural science to the energy and environmental sectors, by presenting success cases.

J. Bonan will present the preliminary results of the research “Impact evaluation of an energy efficiency behavioural intervention: the Genius program”, carried out  jointly with G. D’Adda (Politecnico di Milano), C. Cattaneo (FEEM) and M. Tavoni (FEEM and Politecnico di Milano). The study shows that a behavioural intervention based on the use of social norms, carried out by Eni Gas e Luce on their customers, was effective in reducing electricity consumption. The research also explores the heterogeneity of the intervention effects and investigates the possible mechanisms driving the change in consumption.