Caterina Francesca Ottobrini graduated in Economics and Management of Cultural Heritage and Entertainment at the Catholic University of the Sacred Heart (Milan). After earning a Masters in Arts Management at the same University, she subsequently continued her studies with a PhD in Management and Innovation. Her research interests pertain to the field of social and cultural marketing, with a focus on the issues of digitization, actor engagement and sustainability. She currently collaborates with the Eni Enrico Mattei Foundation (FEEM) in the research program “Agenda 2030 and Sustainable Development”.