Reports
30 November -1

Basilicata's food and wine tourism ecosystem, Recreating the offer to recover #TravelTomorrow


Authors: Angelo Bencivenga, Annalisa Percoco
Keywords: Basilicata, food and wine tourism

Abstract

The growing competition between tourist destinations drives territories to continuous innovation with the aim of positioning themselves in an increasingly crowded market, and the search for positioning involves creation of new tourism products based on the authenticity, sustainability and originality of the destination especially after shock situations such as Covid 19.

The travel ban seems to be the right moment to speed up reorganisation of a territorial offer able to satisfy the demand for sustainability to which the need for security has been added. A tourism product able to meet these needs is food and wine tourism.

The challenge for destinations is therefore to make use of the obvious advantages of food and wine tourism through technological innovation but above all through a process innovation based on knowledge and organisation of their territory in order to build a tourism offer designed according to the market logic.

Starting from the concept of a tourism product and the importance that food and wine tourism could have for a rural region like Basilicata situated in the south of Italy, we have envisaged the food and wine tourism ecosystem as a model able to determine local development through the involvement of all the players essential to the holistic development of the territory.

Download file
Download PDF file
Basilicata's food and wine tourism ecosystem Recreating the offer to recover #TravelTomorrow

FEEM Newsletter & Update

Subscribe to stay connected.

Your personal data will be processed by Fondazione Eni Enrico Mattei. – data Controller – with the aim of emailing the FEEM newsletter & Update. The use of Your email address is necessary for the implementation of the newsletter service. You are invited to read the Privacy Policy in order to obtain additional information about the protection of Your rights.

This Website uses technical cookies and cookie analytics, as well as “third party” profiling cookies.
If you close this banner or you decide to continue navigating on this Website, you express consent to the use of cookies. If you need additional information or you wish to express selective choices on the use of cookies, please refer to the   Cookie PolicyI agree