Increasing Anti-Malaria Bednet Uptake Using Information and Distribution Strategies: Evidence from a Randomized Experiment in Senegal
07.11.2016
C93, I12, I15
Malaria, Senegal, Randomized Experiment, Bednets, Distribution Campaign
Mitigation, Innovation and Transformation Pathways
Massimo Tavoni
Journal of Development Effectiveness, Vol. 9, Issue 4, http://dx.doi.org/10.1080/19439342.2017.1363803
We evaluate the effects of different marketing and distribution techniques on the purchase of Long-Lasting Insecticide-Treated Nets (LL-ITN). Using a randomized controlled trial in urban Senegal, we look at the impacts of receiving information on malaria-related issues and of different sale treatments. We find that overall information has no significant effect on the demand for LL-ITNs, but has a significant effect on individuals who have never attended school and have poor knowledge of malaria. Receiving an offer to purchase an LL-ITN with a voucher valid for 7 days increases purchases by 23 percentage points, compared to an on-the-spot sale offer.
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Suggested citation: Bonan, J., P. LeMay-Boucher, M. Tenikue, (2016), ‘Increasing Anti-Malaria Bednet Uptake Using Information and Distribution Strategies: Evidence from a Randomized Experiment in Senegal’, Journal of Development Effectiveness,
Vol. 9, Issue 4, http://dx.doi.org/10.1080/19439342.2017.1363803