FEEM working papers "Note di lavoro"
Date: 18/12/2020

Is Environmentalism the Right Strategy to Decarbonize the World?

Marco A. Marini (Sapienza Università di Roma); Ornella Tarola (Sapienza Università di Roma); Jacques-François Thisse (CORE-UCLouvain, HSE University, CEPR)
JEL n.: D11, L13, Q50
Keywords: Environmentalism, Psychic Costs and Benefits, Vertical Product Differentiation, Environmental Policy


We study how the supply of environmentalism, which is defined by psychic benefits (costs) associated with the purchase of high-environmental (low-environmental) qualities, affects the way firms choose their products and the ensuing consequences for the global level of pollution. Contrary to general belief, a high supply of environmentalism does not give rise to a better environmental outcome because it endows firms with more market power which they use to maximize profits. By contrast, standard policy instruments such as a minimum quality standard or the use of greener technologies leads to a better ecological footprint.


Suggested citation: Marini, M. A., C. Tarola, J.-F. Thisse, (2020), 'Is Environmentalism the Right Strategy to Decarbonize the World ?', Nota di Lavoro 31.2020, Milano, Italy: Fondazione Eni Enrico Mattei

Download file
Download PDF file

FEEM Newsletter & Update

Subscribe to stay connected.

Your personal data will be processed by Fondazione Eni Enrico Mattei. – data Controller – with the aim of emailing the FEEM newsletter & Update. The use of Your email address is necessary for the implementation of the newsletter service. You are invited to read the Privacy Policy in order to obtain additional information about the protection of Your rights.

This Website uses technical cookies and cookie analytics, as well as “third party” profiling cookies.
If you close this banner or you decide to continue navigating on this Website, you express consent to the use of cookies. If you need additional information or you wish to express selective choices on the use of cookies, please refer to the   Cookie PolicyI agree