Seminars & webinars
7 March 2013

The Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal: A Randomized Evaluation


Where: Milan
Location:

Fondazione Eni Enrico Mattei
Corso Magenta 63
20123 Milan

***
Video-conference
at FEEM Venice

How to reach: Google map
Event's Timetable:


h. 12.00 Seminar

Information:

Seminars Office, seminars@feem.it

Speakers:

Jacopo Bonan, Department of Economics, Quantitative Methods and Business Strategy - University of Milan-Bicocca

Abstract

Authors: Jacopo Bonan, Olivier Dagnelie, Philippe LeMay-Boucher, Michel Tenikue

Mutual health organizations (MHOs) have been present in the city of Thiès in Senegal for years. Despite their benefits, in some areas take-up rates remain low. We offer an insurance literacy module, which communicates the benefits of health microinsurance and the functioning of MHOs to a randomly selected sample of households in the city of Thiès. The effects of this training and three cross-cutting marketing treatments, are evaluated using a randomized control trial. The results from our various marketing treatments indicate that although liquidity constraints significantly reduce demand, they have a positive and significant effect on health insurance adoption, increasing take-up by around 35%. The insurance literacy module has a negligible impact on the take up decisions and we attempt to provide different contextual reasons for this result.

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The Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal: A Randomized Evaluation

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